Privacy policy

1. Information We Collect

When you visit or make a purchase from our site, we may collect the following types of personal information:

  • Identifiers: Name, email address, phone number, shipping/billing address
  • Commercial Information: Products purchased, order history
  • Internet Activity: IP address, browser type, device information, pages viewed, referring URLs
  • Marketing Data: Interactions with emails, SMS messages, and advertisements

We collect this information when you:

  • Make a purchase
  • Sign up for email or SMS marketing
  • Browse our website
  • Interact with our advertisements

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Send transactional messages (order confirmations, shipping updates)
  • Send marketing communications (if you opt in)
  • Improve our website, products, and marketing performance
  • Detect and prevent fraud, abuse, or misuse

3. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Enable website functionality
  • Analyze traffic and user behavior
  • Deliver personalized advertising

These may include tools such as:

  • Google Analytics
  • Meta (Facebook/Instagram) advertising pixels
  • Email and SMS marketing platforms

These technologies may track your activity across websites to provide more relevant advertising.

You can manage cookie preferences through your browser settings.

4. Sharing of Information

We do not sell your personal information for money.

We may share your information with service providers for business purposes, including:

  • Payment processors
  • Shipping providers
  • Marketing and advertising platforms
  • Analytics providers

Our store is hosted on Shopify Inc., which provides the e-commerce platform we use to sell our products and process transactions. Shopify may store and process your data on secure servers.

These providers are contractually required to use your information only as necessary to perform services on our behalf.

5. Targeted Advertising

We may use your information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising by:

  • Adjusting your browser settings
  • Using opt-out tools provided by advertising platforms
  • Contacting us at cs@wamaunderwear.com

6. Your Privacy Rights (California)

If you are a California resident, you have the right to:

  • Request access to the personal information we collect about you
  • Request deletion of your personal information
  • Request correction of inaccurate information
  • Opt out of the “sale” or “sharing” of personal information for targeted advertising

We will not discriminate against you for exercising your privacy rights.

To exercise your rights, contact us at: cs@wamaunderwear.com

7. Do Not Sell or Share My Personal Information

We may use cookies and tracking technologies for advertising purposes, which may be considered “sharing” under California law.

You have the right to opt out of the sale or sharing of your personal information for targeted advertising purposes. To exercise this right, you can:

8. Email & SMS Marketing

With your consent, we may send you:

  • Promotional emails
  • SMS messages (including cart reminders and offers)

You can opt out at any time by:

  • Clicking “unsubscribe” in emails
  • Replying STOP to SMS messages

Consent to marketing communications is not a condition of purchase.

9. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the Internet is 100% secure.

11. Legal Compliance

We may disclose personal information if required to do so by law, including in response to valid legal requests such as subpoenas, court orders, or government regulations.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

13. Age Restrictions

This website is not intended for individuals under the age of 18.

14. Compliance with State Privacy Laws

We are committed to complying with applicable state privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Residents of certain states may have additional rights regarding their personal information. We will honor valid requests in accordance with applicable laws.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

16. Contact Information

If you have any questions or would like to exercise your privacy rights, contact us at:

WAMA Underwear
cs@wamaunderwear.com
1309 Coffeen Avenue STE 1200
Sheridan Wyoming 82801
United States

Last updated: April, 2026